Our Story
Accessories by Dija was born from a genuine love for fashion and a desire to make quality jewelry accessible and affordable, inspired by our sister brand, “Adorable World of Fashion.”
Dija’s journey began in 2017, when she turned her passion into a business with the little savings she had. She started by selling carefully sourced jewelry to friends, fellow students, families, and neighbors.
Over time, a desire for more quality, more uniqueness, and more transparency sparked the brand’s growth.
Determined to deliver jewelry that truly lasts, Dija learned the art of importation and began sourcing directly from manufacturers. This allowed her to test various metals, including alloy, copper, brass, and stainless steel. Her trials led to a key discovery that stainless steel, titanium steel, and sterling silver were significantly more durable, affordable, and skin-friendly.
Why Choose Us
- Skin-friendly, hypoallergenic materials
- Real gold plating layered over durable steel
- Waterproof and tarnish-resistant
- Affordable luxury for everyday wear
- Transparent education about every product
Our Mission
To provide affordable, stylish, and long-lasting jewelry that enhances beauty, promotes confidence, and prioritizes comfort without compromising on quality.
Our Vision
To become the leading African-inspired jewelry brand in the UK, known for educating customers, offering unique designs, and making premium fashion accessible to all.
Today, Accessories by Dija specializes in gold-plated stainless steel and titanium steel jewelry, beautiful, non-reactive, tarnish-resistant pieces designed to blend seamlessly with everyday wear and African-inspired fashion.
IN THE PRESS
Featured in style blogs and fashion roundups, the brand is celebrated for delivering high-quality, statement-making pieces that elevate any look.